Fanta originated in Nazi Germany due to difficulties in Germany being able to import Coca-Cola syrup during World War II from a trade embargo.
Max Keith, the head of Coca-Cola Deutschland in Nazi Germany created the product using only ingredients available, including whey and apple pomace (the “leftovers of leftovers that nobody wanted”).
The German plant was effectively cut off from Coca-Cola headquarters during the war. After the war, the Coca-Cola corporation regained control of the plant, formula and the trademarks to the new Fanta product—as well as the plant profits made during the war.
Fanta was discontinued when the parent company was reunited with the German branch. Following the launch of several drinks by the Pepsi corporation in the 1950s, Coca-Cola competed by relaunching Fanta in 1955.
Coca-Cola found themselves in hot water when an advertisement in 2015, which was broadcast in German, was in honor of Fanta’s 75th anniversary and stated ‘We are bringing back the feeling of the “Good Old Times”‘ – referring to its founding during a period in which the German war machine was ravaging its way across Europe.
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